"The subject of Gross National Happiness comes up often in Bhutan. GNH is both an emblem and a conundrum—a point of pride but also a subject of disquisition, debate, and confusion. Many in Bhutan find it hard to articulate exactly what GNH is. Many contend that the concept is misunderstood. Some observers of Bhutanese politics suggest that GNH is not so much profound as it is nebulous—less a philosophy than a brand or a slogan, vague enough to appeal to all comers, notably tourists with excitable Orientalist imaginations and ample spending money. Kinley Dorji is one of the people most often asked to explain GNH. For years he worked as a journalist—he is the former editor-in-chief of Kuensel, Bhutan’s national newspaper—and there is still a hint of ink-stained wretch in his gruff manner. But by the time I met with him, he had moved on to a different job, as the head of Bhutan’s Ministry of Information and Communications, working out of a pleasant office in a Thimphu compound that houses many government ministries. “Here is the key point on GNH,” he said. “Happiness itself is an individual pursuit. Gross National Happiness then becomes a responsibility of the state, to create an environment where citizens can pursue happiness. It’s not a promise of happiness—it’s not a guarantee of happiness by the government. But there is a responsibility to create the conditions for happiness.” Dorji said: “When we say ‘happiness,’ we have to be very clear that it’s not fun, pleasure, thrills, excitement, all the temporary fleeting senses. It is permanent contentment. That lies within the self. Because the bigger house, the faster car, the nicer clothes—they don’t give you that contentment. GNH means good governance. GNH means preservation of traditional culture. And it means sustainable socioeconomic development. Remember that GNH is a pun on GDP, gross domestic product. We are making a distinction.”"
Two Wheels Good: The History and Mystery of the Bicycle" by Jody Rosen: https://a.co/hpYaSDR
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