A "link" in the blogpost sense means highlighting a word or phrase and then pasting a URL which will come up when the reader clicks on the highlighted phrase. For instance, consider the following sentence:
William James was a pragmatist and pluralist.
There are three links in that sentence. Just find the "Insert link" and "Insert video" icons above, when in edit mode. It's easy.
DO NOT leave long URL addresses in your text. LINK them.
If you wanted to embed a page of James's A Pluralistic Universe from Google Books, you could copy and paste the embed code (change the pencil icon in the upper left to HTML view before pasting) by clicking on the three vertical dots in the upper right and selecting "embed":
To embed a YouTube video, click on the "Insert video" icon above on the right, insert the address...
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